Ecommerce marketplaces across industries and niches have become extremely competitive with new brands booming literally everyday. Keeping your originality, building a personal brand, and consistently growing conversions is a challenge which most businesses face. 

Based on recent market analysis studies, there are “Brand Battles" between both established brands and emerging brands in gaining traction with competitive edge in direct-to-customer (D2C), FMCG, apparel, electronic devices sectors. 

In fact the number of brands competing online in the electronic sector has doubled in the past two years. This gives us a perspective on how important is maximizing conversion potential from the traffic that a brand gets on their app or website.

Key Points

With this blog, you will master CRO underlying key points helpful in getting a good conversion rate by:

• Understanding User Behaviour
• Creating Personalised Experiences
• Implementing Hypotheses & Optimization
• Utilization of Social Proof and UGC content
• Preventing Friction Points

And much more… We will unveil the strategies that have helped tens of thousands of brands grow their conversion rates consistently and exponentially in the competitive landscape.

What is Ecommerce Conversion Rate Optimization?

Ecommerce Conversion Rate Optimization is the process of increasing the percentage of visitors on a website that complete any desired action (in ecommerce: sales). This dynamic process involves understanding user behavior, statistical data analysis, and optimization based on data-driven user-centric techniques to gain maximum conversions.

Ecommerce CRO is pivotal in maximizing the revenue potential by the traffic coming from the website. Effective CRO is like creating a clean and seamless path for your potential customer to make a purchase fast & easy. 

How to Calculate Ecommerce Conversion Rate Optimization?

Ecommerce CRO is calculated by dividing total sales by the traffic coming to the website, multiplied by 100. Suppose, if a 1000 people visit your website and 25 make a purchase, then 25 divided by a 1000 times 100 gives your conversion rate to be 2.5%. 

To better assess yourself on where you stand in conversions, we use industry standard reference. Lets say you have an ecommerce store and after analyzing your conversions rate, it lies somewhere between 0.5 to 0.7 percent. The typical rate for ecommerce stores is around 2-3%. This gives you an opportunity to improve your revenue 5 times if you use the best practices that we will discuss in this blog. 

CRO metrics help us understand, assess, and improve the relationship between visitor and website in terms of converting them into a buyer. CRO is a dynamic process and it changes constantly with market trends and other factors. 

Best Proven Techniques to Improve Ecommerce Conversion Rates

Maximize Sales with Mobile Optimization

If you are at any level neglecting mobile CRO, you are limiting your own growth. Based on recent studies, more than 70% users use smartphones for shopping, while up to 40% use it for frequent shopping. 

Making mobile-friendly conversion rate optimization with conversion rate optimization tips and tricks like short scrollable content, Landing page conversion rate optimization and reducing unnecessary elements can improve your mobile conversions. People are primarily looking for:

• Rapidly Accessible Information
• Scroll/Tap (thumb) friendly big buttons
• Short Attention span optimized
• Simplified Navigation with collapsible menus
• Interactive Mobile Numbers and Addresses
• Buttons at least 44 pixels tall
• Large Fonts & Short Paragraphs

One of the best ways to assess your brand website's mobile experience is going through a hands-on experience. Try navigating through the desired action yourself, and note the elements across the funnel which are frustrating.

Retarget Buyers and Revive Abandon Cart 

Did you know that conversion rates increase by up to 150% by retargeting users. Retargeting existing clients to make another purchase, increases retention and conversion dramatically. You should use segmentation for personalized persuasive teasers and creatives in targeting them to ignite another conversion. 

Cart abandonments rate amount to 74% among online users. It is a big opportunity to fill the gap and bring recovery. One of the most effective ways to recover people who have made their first purchase from you is sending email sequences. 

A simple reminder after an hour, using popular concerns and objections after 24 hours, and giving limited-time discounts can aid cart abandonment by up to 10-15%.

Effective strategies to reduce abandoned carts include:

• Retargeting based on Pages Visited
• Content Relevant to Specific Interests
• Dividing people based on stages of involvement
• Dynamic Product Ads
• Segmented email content

Retargeting successfully involves providing value upfront rather than just trying to push for a sale. Retargeted users are 43% more likely to buy something from you than first time users.

Bring Clarity with Live Support 

One of the major points that stops people from buying your product is not finding something interactive that pushes them to buy the product. Brands that use live chats and support have a 2.8 times more likely chance of conversion than the one who don’t. 

Here is how to seize the online store conversion rate optimization opportunity and offer genuine live support to potential users:

• Implement AI-human hybrid routine inquiry models
• Integrating omnichannel support with conversion oriented approaches
• Add agents with discount codes
• Offer personalised recommendations

Build Trust through Social Proof 

Social Proof is the best way to influence people to buy your product. To boost conversion rate optimization of ecommerce websites and strengthen brand awareness, using trust signals like customer reviews, testimonials, and core value propositions is key. 

Reviews have a great impact on conversions, as the products with reviews have a 270% higher conversion rates than the ones without them. E-commerce conversion rate optimization requires authentic recommendation of the people who have bought your product and found it worth it. Here are a few ways to add social proof elements for your brand:

• Customer Reviews
• Star Ratings on Product Pages
• Include Real Photos
• Testimonials with Real Names
• Strategic CTA Placement
• Security Certificates & Badges
• Payment Options & Checkout Buttons

Authentic Social Proof indicators include accurate numbers like "Join 30,000+ happy customers" or "Trusted by 700+ companies" that drive people to buy your product. 

Eliminate Friction Points

The worst thing you can do to your potential customer is to throw so many fiction points that she stops midway and abandons the cart or even bounces. Preventing friction points is the process of making the shopping journey seamless, simple, and urgency igniting. 

Here are the common friction points that you should avoid right now to boost conversions significantly.

• Complex Checkout Process
• Poor quality product images, videos,
• Too much boring and irrelevant product information
• Hidden costs or high shipping costs
• Slow page load speed
• Lack of social proof
• Weak CTAs & mandatory account creation

Friction points are the reason why page load speed matters. For every second of delay in page loads, a massive 15% conversion chance is killed.

Simplify Checkout Forms

65% of people who reach the checkout page leave because of complex and lengthy forms. It is a common pitfall that occurs so many times. People keep wondering how to increase your website profit while they have an encyclopedia at checkout. 

Simplifying your checkout pages can contribute to an increase of 35% conversions. As mentioned earlier, most people buy impulsively, hence keeping checkout forms like one-click and streamlined checkouts can make you win with impulsive buyers. These methods vastly increase conversions for both first-time and repeat buyers.

Offer Incentives and Discounts

Discounts and incentives are an excellent way of igniting urgency, offering value, and getting people hooked on FOMO. Strategically used discounts increase conversion rates by 25-30%. The best performing sales and discounts are flash sales as they create urgency increasing conversions by a massive 3.5 times. Other incentives that you use are:

• First-time buyer incentives & promo codes
• Volume discounts
• Loyalty rewards
• Abandoned cart offers

Implement psychological pricing like charm pricing, anchoring, bundle pricing, and time-limited offers. 

User-Generated Content to Ignite Urgency

Effective User-generated content increases the likelihood of conversions among audiences by 100%. Yes, you read it right. Authentic recommendation and experiences shared by users boost visitor conversion as it creates trust organically. 

Relatable product experiences by users in the forms of videos and photos shares a journey of improvement. Use urgency triggers like "trending now" indicators, "selling fast" messages with social media integration, and influencer partnerships.

Breakthrough Advice that Everyone Ignores

One thing at a time

One of the crucial points which most brands miss while improving CRO for their websites is being patient and using data of statistical significance. Most people do not wait to gain data from a relevant research base and start implementing hypotheses only to find out this doesn’t work. 

Be patient and test one element at a time to identify what works with your audience rather than running all at once. Use conversion benchmark reports to efficiently validate and use data.

Segmented Optimization

Every user is different and needs to be dealt with differently both in terms of content approaches and recommendations. Segmenting users based on repeat, first time, product browsing history can help create custom-tailored personalized approaches that drive conversions. 

You can also incorporate AI to better collect and assess data to focus on right implementation. This can also be of immense value while creating performance marketing strategy for your brand.

Iteration and experimentation

Once you have implemented your hypotheses, it is important to go back to the data metric drawing board and assess the quality of the strategy results that you have gotten after execution. 

CRO is a process rather than a one-time investment; you have to find new and right ways, along with adaptability, to make sure that things keep working. 

It is essential to understand that not everything works out, but until you make sure that you are going hard with user-centric data-driven techniques, you will improve your conversion rate.

boost your conversion rate

Embark on your Journey Towards Conversion

Want conversion rate optimization best practice, with proven results by the masters of the industry having a track record of doubling conversions within a month? Join Trumpet Media Marketing Agency and get conversions beyond industry norms.